The platform is rolling out a fresh option that enables them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the company revealed that it now features over 1 bn AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global release. This shift coincides with a surge in AI content, driven by recent content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the most rapidly expanding content creators on a competing service only show content made by AI. A significant portion of this material is classified as low-quality AI content, a phrase for substandard, mass-produced content that is frequently absurd or surreal.
Based on user feedback that many people appreciate content produced via AI tools, from digital art to informative clips, and we aim to provide users the ability to increase or decrease of that, according to their own likes,” stated a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its app identified as artificially created. In total, more than 100 million videos are uploaded to the platform every day, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of artificial media they see by accessing the “manage topic” option in the platform and picking “AI-generated content”. Other topics that can already be adjusted under the tool encompass news, style, beauty, and movement.
AI Disclosure Rules
Its rules mandate content makers to identify “realistic” AI-made content, and it bans malicious deepfakes of well-known individuals or crisis events. Any believable artificial content that is not labeled can be removed under its user guidelines.
In addition, the platform will now add an “AI-made” label to content created with its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This action is aimed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a $2m educational fund for experts and organizations to develop educational content about using AI responsibly. This initiative will benefit charitable organizations focused on training programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, during controversy over plans to make redundant numerous safety staff in Britain. The company is set to reduce hundreds of positions in its user protection department in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by staff. The company reported a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to intervention by its machine learning processes.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is why a significant AI assistance is proving valuable process content quickly.”
